Von Dutch Loves is the evolution of an icon, a bold new chapter in the legacy of Von Dutch. Founded by a collective of seasoned creatives from the worlds of fashion, music, and culture, the label channels the spirit of individualism, freedom, and subcultural energy into every collection and collaboration.

Born from the desire to honour the rebellious DNA of Von Dutch, Von Dutch Loves reimagines the brand’s roots through an experimental lens, blending fashion with music, art, nightlife and community. It’s a space for rule-breakers, tastemakers, and cultural instigators who aren’t afraid to stand out.

From underground festivals to global stages, our projects are driven by partnerships that push boundaries including DJ collectives, visual artists, independent fashion houses, and cross-industry collaborators. Each activation, each drop, each story carries forward a legacy defined by edge, authenticity, and creative freedom.

This is Von Dutch Loves.

Where Fashion meets music