About Von Dutch Loves.

About Von Dutch UK

Born from the bold, rebellious energy of early-2000s America, Von Dutch exploded onto the scene under the creative direction of French designer Christian Audigier. The brand’s iconic trucker caps became a global symbol of self-expression — a mix of streetwear attitude, custom-culture heritage with a high-fashion edge.

For more than 15 years, Von Dutch was part of global pop culture — a label that champions individuality, freedom and creativity. It’s never been about fitting in; it’s about standing out.

Today, Von Dutch is back and louder than ever. This is the official UK website, operated by the licensed partner for Von Dutch in the United Kingdom.  We’re reviving the original spirit while pushing forward with fresh drops, bold designs and the same fearless energy that made Von Dutch legendary.

Von Dutch Loves

Sitting alongside the core Von Dutch brand, Von Dutch Loves is a new platform that celebrates nightlife, music, and underground culture through exclusive drops, festival partnerships and community-driven events.

By stepping into the world of entertainment, Von Dutch solidifies its status as a true lifestyle brand — one that goes beyond fashion to create a movement and community, staying true to its roots while embracing new generations.

Built by industry professionals with decades of experience, Von Dutch Loves honours the subcultures that shaped style and sound while reimagining Von Dutch’s iconic cool, edgy, and rebellious DNA. With deep roots in both music and fashion, the team ensures every collaboration and event keeps the brand authentic, creative and culturally relevant.

From the classic trucker hats that started it all to new expressions born on dance floors and festival stages — Von Dutch continues to represent one thing above all:
being unapologetically yourself.