Rooted in rebellion and built for expression, every drop blends subculture, sound, and street-born style.
TO Empower a new Generation of fearless individuals
Born from the bold, rebellious energy of early-2000s America, Von Dutch exploded onto the scene. The brand’s iconic trucker caps became a global symbol of self-expression — a mix of streetwear attitude, custom-culture heritage with a high-fashion edge.
For more than 15 years, Von Dutch was part of global pop culture — a label that champions individuality, freedom and creativity. It’s never been about fitting in; it’s about standing out.
Today, Von Dutch is back and louder than ever. This is the official UK website, operated by the licensed partner for Von Dutch in the United Kingdom. We’re reviving the original spirit while pushing forward with fresh drops, bold designs and the same fearless energy that made Von Dutch legendary.
Built on culture.
Driven by community.
what we value
Culture
We don’t follow culture — we shape it.
From underground scenes to global stages, we move with those who set the tone, not chase the trend.
Art
Creativity is our core.
We collaborate with boundary-pushing artists who turn chaos into beauty and rebellion into expression.
Fashion
Style is our language.
Each piece is a statement — bold, nostalgic, raw — designed to empower identity, not fit the mold.
Community
We’re nothing without our people.
Von Dutch Loves is a space for outsiders, insiders, and anyone bold enough to be themselves — loud, proud, and together.
