Von Dutch Originals is more than a fashion brand — it’s a symbol of rebellion, creativity, and cultural crossover.

Founded on the legacy of Kenneth Howard, a legendary pinstriper and artist better known as “Von Dutch,” the brand draws deep roots from the 1950s Kustom Kulture movement — a Southern California subculture that merged hot rods, motorcycles, tattoo art, and bold personal expression. Howard’s intricate hand-painted designs and anti-establishment attitude earned him cult status among custom car and bike enthusiasts, laying the foundation for what would become a globally recognized aesthetic.

In the early 2000s, Von Dutch burst onto the international stage, transforming from underground Americana into a pop culture phenomenon. With its iconic trucker caps and bold logo designs, the brand became synonymous with the explosive energy of the Y2K era — embraced by musicians, skaters, and Hollywood stars alike. It wasn’t just clothing; it was a lifestyle that captured the raw, unapologetic spirit of a generation.

Today, Von Dutch Originals continues to evolve — honouring its heritage while reimagining its future. With new collaborations, refreshed designs, and a renewed commitment to authenticity, Von Dutch stands as a global symbol of individuality, creativity, and counterculture cool.